If anyone knows tough, it’s Jay Bilas. A four-year starter at Duke, a professional international player, a successful assistant coach, and now a famous ESPN analyst, Jay is one of basketball’s most recognizable faces. Through his ups and downs on and off the court, Jay learned the true meaning of toughness from coaches, teammates, and colleagues. Now he discusses this misunderstood—yet vital—attribute and how it contributes to winning in sports and in life. Featuring never-before-told stories about his personal heroes, Jay redefines what it takes to succeed.