Wikinomics

In just the last few years, traditional collaboration -- in a meeting room, a conference call, even a convention center -- has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. Bestselling author Don Tapscott shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. Don Tapscott is chief executive of New Paradigm, the think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers The Digital Economy and Paradigm Shift. Anthony D. Williams is a research director at New Paradigm, where he leads the company's work in the areas of innovation and intellectual property. He also teaches at the London School of Economics. Winner of several AudioFile Earphones Awards, Alan Sklar has narrated over 100 audiobooks, including Black Hawk Down by Mark Bowden, The Kennedys: America's Emerald Kings by Thomas Maier, and The Looming Tower by Lawrence Wright.